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How to Build a Real Estate Website
You've cleaned the house, arranged the plants and flowers strategically, rented the furniture, and even provided a free removal service, but the house still won't sell.
If you recognise this, you need to think about how you're marketing your real estate listings. Prospective buyers are using search engines more than ever to find their next house. About half of all US homebuyers use the internet to find properties, according to a recent research.Looking for a reliable real estate website development company? We are here to help. We offer custom website development services, tailored to meet your business needs.
A modern, well-designed real estate website is probably going to be your best sales tool. A real estate website offers complete control and customizability, which enables you to present and market your listings in the best way possible, unlike directories and social media platforms. However, if your rivals are employing SEO-optimized websites to draw in new customers, you will quickly lose ground. Some real estate brokers believe that building and maintaining a website is too expensive and technically challenging. Luckily, Elementor does not require any coding or HTML expertise. Without needing to employ professionals, you may create your very own website using the drag-and-drop editor. This is how.
We first need to comprehend the essential components of a real estate website and its purpose before we can start with our guide on building the site. Every real estate website needs the following key pages and components:
The welcome gateway to your website is the homepage. Here you'll outline the kinds of properties you list, important details about your company, and clear links to other pertinent pages on your website.
CTAs should also be used to encourage visitors to the site to complete the desired action and proceed to the conversion pages. Also, the homepage of a real estate website ought to include social proofs, such as endorsements from pleased sellers and buyers, firm logo, and your goal statement.
The most crucial page of your real estate website is undoubtedly the property listings page. Your listing page must successfully integrate design and usability. Ultimately, the customer experience must come first for a real estate website to flourish. Potential buyers won't convert if they can't find the property they're looking for.
In practice, this means having a:
Every property ought to have an own featured page. These pages will be dynamic because real estate listings are constantly changing, but the feature pages ought to follow a standard structure.
The page should include high-definition pictures of the property, floor plans, videos, virtual tours, price details, location information, a description, and any other information that might be helpful to potential buyers.
The use of design and usability is equally crucial. The page should be designed to be interesting and appealing while still clearly and prominently displaying all the relevant information.
A real estate website is more than simply a location for you to communicate with buyers and post new listings. Here is your online place to promote your business, your company's beliefs, and the people that work at the agency.
You may build your brand and make a personal connection with clients by creating a compelling about us page. Also, it can improve people's confidence in you.
The page should feature the history and core values of the business, the headshots and biographies of the important members of your agency, links to their social media accounts.
To make it simple for people to get in touch with you, arrange a viewing, or ask for a pricing quote, create a contact page.
A blog is optional for a real estate website but is strongly advised. You can share your opinions and comments on the housing market as well as information on recent changes, how to sell a home, and business updates here. A blog enables you to develop a sense of community among your clientele, market your website through search engines (SEO), and position your company as an industry authority.
Getting a domain name and a web hosting service are the first steps you should take when starting your own website. Visitors can access your website by typing in your domain name.
You can store all the files that make up your website using the hosting plan. You will install WordPress and the add-ons recommended in this article on your hosting server.
The beautiful thing about WordPress hosting is that it's tailored to the functionality, security requirements, installation, and on boarding procedures of WordPress. There is a sizable selection of WordPress hosts, and your decision-making process will involve numerous factors.
When it comes to hosting packages, there are inexpensive shared hosting plans, more expensive managed WordPress hosting, and deluxe dedicated servers. We suggest a number of hosting plans that are completely compatible with Elementor to make your lives easier.
After registering for your hosting plan, you will get a welcome email with all the information you need to know about your account. Locate the login link for your hosting account section, and then log in with your username and password.
Installing WordPress is the following procedure. Click on the My Accounts page after logging into your hosting account, and then sign into your cPanel. Follow the instructions to install WordPress by clicking the WordPress icon in the cPanel auto-installers section.
Visit your WordPress site after WordPress has been installed. To access your WordPress dashboard, type your username and password into the appropriate fields, then click "Log In."
Check our detailed instructions for installing WordPress here.
You can utilise the WordPress CMS platform after downloading and installing the WordPress software. You can select from tens of thousands of WordPress templates, themes, and plugins thanks to the platform's flexibility.
Installing Elementor, a visual website builder that makes creating WordPress websites much easier, is the next step. WordPress occasionally has a reputation for being a frightening programme that is difficult for beginners to use. But, you can quickly, effectively, and comfortably develop your site by utilising a visual site builder.
Go to Plugins > Add New in the WordPress dashboard. Click Install after doing a search for Elementor Website Builder. Click Activate after installing Elementor.
Although though Elementor is free, in order to fully utilise its potential you may also need Elementor Pro, depending on the features you choose. Purchase the Pro version of the plugin from Elementor.com, install, and activate it as described above. After installing Elementor Pro, you must enter your licence by visiting to Elementor > Licensing in your WordPress dashboard.
You don't need to seek for any design elements in your active WordPress theme because you'll be designing the full website utilising Elementor Theme Builder and your template kit.
Instead, all you need is the lightest, most performance-focused foundation, which is what the Elementor Hello theme offers.
Start by searching for "Hello Elementor" in Appearance > Themes > Add New. Install and then turn on the theme.
An Elementor template kit is the final component after installing Elementor. For a complete WordPress website, these separate sets of templates are required: Header, Footer, 404 page, Blog Archive, Single Post, Single Page, Popup, and more.